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Consumer resistance melts away as recycled gold gains ground

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Yahoo! Finance: SI=F News

When Lilian von Trapp established her eponymous brand, to craft fine jewellery from 14ct recycled gold, she faced a misconception among consumers: recycled gold was not as good as new. Nowadays, says the German designer, consumers seek jewellery made from recycled materials, particularly for more valuable, “meaningful” pieces. Von Trapp says her turnover grew 35 per cent between 2019 and 2021.

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