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Diamond

September Birthstone 2020: Blue Sapphire

Antique 8ct Ceylon Blue Sapphire Ring Posted by PS Member Bluemuse It is a New Month! That also means a New Birthstone! This month, we celebrate the ever so popular Blue Sapphire. Fall will be here in a little under four weeks. As you can imagine, that can make some Summer lovers feel a little […]

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Diamond

How will diamond jewellery be bought in the post-pandemic world? – VOGUE India

How will diamond jewellery be bought in the post-pandemic world?  VOGUE India
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Diamond

Style File: Tinsley Mortimer

If you’re anything like us, you’ve taken your quarantine time to catch up on some serious television. One of those shows which yours truly has started binging is the Real Housewives of New York (RHONY). Now, I haven’t always been a dedicated reality television watcher. So you could have knocked me over with a feather […]

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Diamond

Why Choose a Platinum Eternity Ring? – Platinum VS White Gold

Platinum eternity ring set with 4 carats of diamonds

Why would you choose a Platinum eternity ring?

Platinum, diamonds and the concept of eternity, all relate in meaning with a sense of permanence. Both Platinum and diamonds offer an enduring combination provided a certain level of care is given to jewellery. For example, regular cleaning helps diamonds to keep their sparkle.

Many of our clients choose a Platinum eternity ring for several good reasons:

Platinum eternity rings keep their colour

Platinum eternity rings are never plated, unlike white gold jewellery. To explain, gold content within white gold results in an off-white colouration. As part of the finishing process, jewellers “dip” white gold in Rhodium to apply a very white plating.

In contrast, Platinum is naturally white. Furthermore, Platinum refurbishes as new. As a result, it restores back to a mirror polish when re-finished.

Platinum eternity rings make the perfect setting for diamonds

Platinum makes a great choice for diamond settings. Less malleable than gold, a Platinum eternity ring offers a rigid setting for diamonds. After all, why did world-renowned jeweller Tiffany & Co. choose this metal for their iconic engagement ring?

Platinum offers strength for thinner eternity rings

The strength of Platinum makes a perfect choice for thin eternity rings. Over the last 12 months, demand for thin eternity rings has doubled. Many of our slim eternity rings benefit from the additional strength provided by Platinum.

Platinum represents luxury and prestige

There’s a certain bragging factor associated with Platinum. A Platinum diamond ring offers luxury and prestige when it comes to jewellery buying.

The density and additional weight of Platinum gives this metal a heavy, substantial feel. Compared to other metals, Platinum feels luxurious.

A Platinum eternity ring makes a good choice for allergy sufferers

With a 95% pure precious metal choice, Platinum is a great choice for anyone with allergies. Other metal alloys can cause reactions. Platinum is hypoallergenic. We would stress that anyone with a skin allergy should keep their rings as clean as possible. Both dirt and bacteria trapped between the finger and stone settings can cause reactions. For this reason, remove rings before washing. Also, keep settings very clean. Finally, ensure rings are dried before wearing them.

The price of Platinum is less volatile than gold

Recently, the price of gold has risen and spiked on several occasions. The gold price is at the mercy of bullish investors and liable to soar. As a result, 18-carat gold can be more expensive than Platinum. Many of our current buyers choose Platinum owing to the inflated high cost of gold in today’s financial climate of uncertainty. Platinum is less susceptible to change as investors look for a safe haven in gold.

Learn more about Platinum in our additional guidance page on the Serendipity website. 

The post Why Choose a Platinum Eternity Ring? – Platinum VS White Gold appeared first on Serendipity Diamonds Blog.

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Diamond

Custom Diamond Anniversary Gift

Whiteflash 2.91ct ACA Custom Halo Diamond Engagement Ring  This dazzling diamond ring was designed for PS Member Stonehunter20’s 10th Wedding Anniversary. This Whiteflash Diamond Engagement Ring stood out for us making it the Jewel Of The Week.   Stonehunter20 says that she can be a tough customer, but Whiteflash was the perfect match for her to […]

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Diamond

What are VVS Diamonds? How to Choose the Perfect Clarity Grade.

VVS diamond engagement ring

What are VVS diamonds and what does VVS stand for?

VVS diamonds feature minuscule inclusions. As a result, the VVS clarity grade stands for “very very slightly included.”

Diamonds achieve one of several clarity grades assigned by a professional gemmologist. Clarity grades range from Flawless (absence of any internal or external flaws) to I3 as the lowest grade.

The VVS clarity grade divides into two grades: VVS1 and VVS2. To an untrained eye, both of these grades appear identical, but VVS1 ranks higher than VVS2.

Both grades represent some of the highest clarity diamonds available. Moreover, VVS1 stands one clarity grade lower than Internally Flawless.

Diamond clarity chart

Click on the chart below to view a larger version of the graphic.

Diamond clarity chart with VVS diamonds

Should you choose a VVS clarity diamond?

Some buyers question the price difference between VVS diamonds and lower clarity grades. For example, how good is good enough? Other questions arise. How high does the grade need to be in order to own an eye-clean diamond?

Bespoke engagement ring designed at Serendipity Diamonds, set with and F colour VVS2 clarity diamond. 

Best clarity grades for a clear diamond

While VVS diamonds offer exceptional clarity, the lower price of a VS diamond has its merits. Firstly, in terms of price. VS diamonds offer exceptional clarity hard to distinguish from a VVS clarity diamond. Furthermore, VS diamonds are less expensive. For this reason, we steer clients towards VS diamonds. After all, why pay more than you need to?

The post What are VVS Diamonds? How to Choose the Perfect Clarity Grade. appeared first on Serendipity Diamonds Blog.

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Diamond

A Pretty Pendant

  A diamond on the neck is such an elegant touch of beauty. This week’s Throwback Thursday is a pretty diamond pendant that was shared on the Show Me the Bling! Forum by PS Member Reenie in 2009. It won us over then and remains a winner today!   Reenie said: “I asked them to […]

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Diamond

Diamonds Are The Way To A Woman’s Heart And These Jewellery Pieces Are Proof – NDTV

Diamonds Are The Way To A Woman’s Heart And These Jewellery Pieces Are Proof  NDTV
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Diamond

Demand for Jewellery in the US Rebounds in June 2020 – Israeli Diamond – news

Demand for Jewellery in the US Rebounds in June 2020 – Israeli Diamond  news
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Diamond

What is White Gold and Why is it so Popular?

  It’s an obvious question: What is White Gold? Yet we don’t really think about it until we’re thinking of buying a ring or other piece of jewelry. But it’s important to consider what white gold is, and how this determines its value, strength, and looks. You’ll then be best positioned to weigh up the […]

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