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What is Single’s Day?
Single’s Day is a one-day, 24 hours, once-a-year event when single people celebrate their single status.
For many, it has become a shopping holiday. At the same time, it is an opportunity to enjoy significant discounts and promotions across many luxury items.
REMEMBER TO USE OUR 20% DISCOUNT CODE SINGLESDAY WHEN PLACING YOUR ONLINE ORDER

When is Single’s Day?
Single’s Day is celebrated across the World on November 11th each year. The confusion caused by launching an alternative day in the UK means that some organisations direct shoppers to March 11th. However, since November 11th has received Worldwide attention, many regard this day as the official date to mark the event.
REMEMBER TO USE OUR 20% DISCOUNT CODE SINGLESDAY WHEN PLACING YOUR ONLINE ORDER

In the UK, Armistice Day falls on November 11th. For this reason, some retailers choose March 11th as an alternative to the November date.
Owing to our global client base we run promotions to serve both days.
Origin and significance
The day originated in China as an unofficial holiday. It began in 1993 when four male students at the Nanjing University decided to honour their singledom with a day of celebration. Since then, the occasion spread, aided by the rise of social media and now receives a Worldwide stage.
The significance of the date centres around the symbolism of the number 1, and this single digit represents a single person.
The Chinese word Pinyin relates to a bare stick—an unmarried, unattached man, yet to add branches to the family tree. The day was originally named Bachelor’s Day, but the name changed due to widespread popularity across both sexes. In fact,
The eleventh month of November represented by 11 represents two individuals finding each other. For this reason, Single’s Day celebrates single status and the discovery of love and the fulfilment of a relationship.

Photo credit Ussama Azam
The symbol 11-11 has become a recognised symbol for the event. The number indicates the day and month when singles and couples celebrate the day.
This occasion has helped reduce the stigma of being single. However, many couples have adopted the day to get engaged and married.
Single’s Day Sales
Fact: Did you know sales on this day account for more than four times the sales volume made on Black Friday and Cyber Monday? This year the day will gross more than Worldwide sales of Black Friday and Cyber Monday combined. Far more than the previous year. It has become the largest shopping day in the World.
In 2020 more than 74 Billion Dollars in online sales took place on this day through online retailer Alibaba. Furthermore, the event continues to grow at a rate of approximately 25% per year.
Celebrating across the World
Today, Single’s Day take centre stage on November 11th across many countries. In particular, Indonesia and the Far East. Also, Nordic countries now celebrate the event, sponsored largely by retail manufacturers, as a commercial event for sales. On this shopping day, many online shopping stores offer significant discounts. The day comes ahead of the pre-Christmas season’s popular Black Friday and Cyber Monday events.
Single’s Day Jewellery Sale at Serendipity Diamonds
This year, we will be marking Singles Day UK with a 24-hour sale and big discounts. Please visit us online to take advantage of the event taking place on November 11th 2022.
To celebrate Single’s Day with our Worldwide client base, we decided to mark the occasion with discounts and offers. Perhaps you are looking for an engagement ring? Or a pair of wedding rings? Or maybe a chance to celebrate with a diamond eternity ring? Perhaps, even an eternity ring set with 11 diamonds for significance.

HET939 – Half eternity ring, set with a significant number of 11 diamonds.
A Single’s Day engagement would be incredibly significant with a solitaire ring. The significance of the number 1—stands out with a single diamond.

The Solitaire diamond, a single diamond significant to the day. (Tiffanie ring design from our engagement rings collection).
When you arrive online on November 11th, look for our prompts to our 24-hour sale. Or, call our team for additional help and guidance. This promotion will be available for clients Worldwide. Duties, tax and shipping are included on orders to USA, Australia and Canada. Orders placed across Europe include shipping with no duties and tax, due on entry into your country.
The post Single’s Day 2022 – November 11th Singles Day Jewellery Sale appeared first on Serendipity Diamonds Blog.